NetEvents APAC Press Summit ,Thailand - Day 2 Highlights

Datacentre transformation “changes economies and business models” claims John McHugh at NetEvents 2011 APAC Summit

2-day Summit climaxes with visionary advice for surviving 2012

November 22nd, Phuket, Thailand: John McHugh gave the closing keynote at NetEvents 2011 APAC Press Summit at the Indigo Pearl, Phuket, Thailand today. Taking a year of challenging and insightful presentations from NetEvents summits across the globe during 2011, McHugh distilled the essence of what will become critical issues for CIOs in Asia over the next few years. His advice rounded off the 2-day conference which included debates on current industry issues and trends plus round table press and analyst briefings attended by an audience of top execs from Arista Networks, Brocade, Extreme Networks, Fortinet, Blue Coat Systems, HP Networking, MEF, Niometrics, Sourcefire, UIH, IDC, Gartner, Analysys Mason, Market Clarity, Ovum, Forrester Research and others.

“The trend towards datacentre transformation is inexorable - it will change economies and business models", said McHugh, counted among network world’s “top 50 most powerful people in networking” and known for his insight and sharp analysis of trends. "This past year, business leaders have worked in an environment full of challenges for the future. They will be thinking about risk," he said, arguing that IT was or should be transformational, especially given the growth of new end-user devices that offer new ways of workforce provisioning. On storage, he said: "we are feasting on more information – it’s important because the CIO needs to lead the strategy around information”.

http://www.netevents.org/events/binaries/Thailand2011/20111117-Closing-Keynote-transcript.pdf

The day began with Ian Keene, Vice President, Gartner introducing a HEAD 2 HEAD challenge between another of this year’s hottest Silicon Valley start-ups, Arista Networks, and three of the biggest global names in networking – Brocade, Extreme and HP – with a multimillion dollar virtualisation deal on the table – who takes the prize? This was an key opportunity for Arista – one of the hottest new names in Silicon Valley – choosing the NetEvents Summit as the launch pad into the APAC market for their Extensible Operating System (EOS™) based platform. Douglas Gourlay, VP, Arista Networks, emphasised the importance of openness: "People don't want a large, flat, layer-two network, and smart network engineers don't want to build or operate them”. He introduced EOS as a ground-breaking network operating system with single-image consistency across hardware platforms, and modern core architecture enabling in-service upgrades and application extensibility.

Other key highlights:

- John McHugh, CMO & VP, Brocade, hit back with: "our presentations are like our networks - faster than Arista!" He went on to argue: "80% of network traffic will be going east-west, not north-south as the network was designed to work. Brocade’s fabric gets rid of one aggregation layer to save power, and consolidate your edge layer to create a universal touch point for most of your datacentre devices."

- Shehzad Merchant, VP of Technology, Extreme Networks, said: "Everything is converging on Ethernet with no more separate network technologies for HPC, SANs and data."

- Erik Papir, Worldwide Director, HP, said: "You need to look at the overall infrastructure in the datacentre not just the network. Compute power and storage are going to be critical to enable the instant-on enterprise."

http://www.netevents.org/events/binaries/Thailand2011/20111117-Head-2-Head-transcript.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-Head-2-Head-presentation.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-Arista-H2H-presentation.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-Brocade-H2H-presentation.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-Extreme-Networks-H2H-presentation.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-HP-H2H-presentation.pdf

The second session Ethernet's role in the Cloud, was introduced and chaired by Matt Walker, Principal Analyst, Ovum. Key highlights included: highlights:

- Shehzad Merchant, VP of Technology, Extreme Networks: "How do you take things like group identities into the cloud?"

- Deb Dutta, VP Asia-Pacific, Brocade: "You need a cloud ID that allows you to demarcate your domain in the cloud and migrate from one SP to another."

- Nan Chen, President, MEF said it was “working on an ID standard so you can classify VMs and assign them priorities."

http://www.netevents.org/events/binaries/Thailand2011/20111117-DebateII-transcript.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-DebateII-presentation.pdf

Session III – From Desktop to Smart Devices – implications for infrastructure, management & security – was introduced and chaired by Tim Dillon, AVP Asia Pacific End User & Mobility Research, IDC. Key highlights included:

- Jonathan Andresen, product and solutions director APAC, Blue Coat Systems: "Cloud security is the first line of defence. Catch malware in the cloud and you don't let it into your network."

- Shehzad Merchant, VP of Technology, Extreme Networks: "Security should be multi-level and omni-present."

- Shara Evans, CEO, Market Clarity: "End-user devices are insecure because they get left in taxis. So the network needs to understand who the user is, as they may not be authentic."

http://www.netevents.org/events/binaries/Thailand2011/20111117-DebateIII-transcript.pdf

http://www.netevents.org/events/binaries/Thailand2011/20111117-DebateIII-presentation.pdf

NetEvents contact:

Helen Whitworth

Tel: +44 (0)870 760 6464

Email: helenw ‘at’ netevents.org

NetEvents APAC Press Summit Day 1 - November 16th.

From bad boy hacker to founder and CTO of Silicon Valley “hot start-up” Palo Alto Networks – Nir Zuk launches NetEvents 2011 APAC Summit

“Creative innovation on the right side of the law” is theme of Day One keynote

November 16^th , Phuket, Thailand: Today’s opening keynote at NetEvents 2011 APAC Summit introduced the founder and CTO of one of this year’s most talked-about Silicon Valley start-ups.

CTO of Palo Alto Networks Nir Zuk's keynote speech, entitled Creative innovation on the right side of the law, highlighted the complexity of the IT security problems facing enterprises today. He explained how hackers were becoming highly professional, financially motivated, and are able easily to penetrate the perimeter defences of the corporation.

"It takes just five steps," said Zuk, as he detailed the way that hackers target individual employees using social media, and persuade them to open a back door into the enterprise network by downloading an infected document that appears to contain information about one of their hobbies or interests.

Zuk said that it takes security companies two months to respond to such attacks because they are not widespread but highly targeted.

"If it only happens once, security vendors will not find it," Zuk said. "And even then it can take a week or more to fix. Every executable is a suspect, and there aren't enough security researchers in the world to fix all the vulnerabilities."

Zuk said that his company's firewall technology fixes the problem because it looks at all documents and executables in a virtual machine and watches for malware-like behaviour. "We do it in software in a datacentre and generate signatures for each piece of malware," Zuk said. "We can then block it within an hour."

Zuk created some of the first computer viruses before going straight and laying the foundations for stateful inspection, a technique now used by all firewalls, and intruder prevention systems, which offer inline protection for enterprise networks.

Following the opening plenary sessions, an audience including press and analysts representing more than 70 publications in 15 countries across the Asia Pacific region participated in a series of briefings with top execs from Arista Networks, Brocade, Extreme Networks, Fortinet, Blue Coat Systems, HP Networking, MEF, Niometrics, Sourcefire, UIH, IDC, Gartner, Analysys Mason, Market Clarity, Ovum, Forrester Research and many others.

A list of the NetEvents APAC Press Summit Day 1 Transcripts, Presentations and Photos can be downloaded from this URL: http://www.netevents.org/events/binaries/Thailand2011/NetEvents-APAC-Press-Summit-Nov-2011-Day1-URLs.pdf