Showing posts with label HP. Show all posts
Showing posts with label HP. Show all posts

17 November 2011

NetEvents APAC Press Summit Day 2 - November 17th

Day two of the NetEvents conference in Phuket, Thailand, opened with a fantasy.

Ian Keene, VP at research firm Gartner, pretended to be a late CIO at a company that was late at adopting cloud computing. With the help of panellists Douglas Gourlay, VP Arista; John McHugh, VP & CMO, Brocade; Shehzad Merchant, VP of Technology, Extreme Networks; and Erik Papir, Worldwide Director, HP, all of whom pitched for his 'business', Keene had to decide how to upgrade his datacentre. Fellow analysts Tim Dillon, AVP APAC End User & Mobility Research, IDC and Michael Barnes, VP Research, Forrester, acted as consultants to help him make his decision.

Gourlay said that Keene's company's IT dept was not innovating or creating value for the business. He suggested that Keene should ask any vendor of datacentre network fabrics if their technology was open and if you could replace parts of their solution with products from another vendor. "People don't want a large, flat, layer-two network," he said. "Smart network engineers don't want to build or operate them - vendors are trying to lock you in."

For Brocade, McHugh quipped that "our presentations are like our networks - faster than Arista." He went on to argue that "80% of network traffic will be going east-west, not north-south as the network was designed to work. Our fabric gets rid of one aggregation layer to save power, and consolidate your edge layer to create a universal touch point for most of your datacentre devices."

Merchant said that today, everything is converging on Ethernet with no more separate network technologies for HPC, SANs and data. "Flat networks are better, with active-active paths so that recovery is under 50ms," he said. "You need 40Gbps for the aggregation layer, and you cannot be tied into a proprietary technology - so you need an open fabric."

Papir argued: "You need to look at the overall infrastructure in the datacentre not just the network. Compute power and storage are going to be critical to enable the instant-on enterprise." He went on to say that a framework to address business needs such as cloud deployment can enable end to end virtualisation. "It can consolidate management systems, and we are open," he said. "We work with you to ensure interoperability is not a problem."

Keene asked for help to be more green and use less energy. All the vendors promised to radically cut power consumption radically, and reduce the rack space needed. Merchant said that Extreme would help with analytics too and that his company would provide tools to examine the network down to the level of individual virtual machines.

The 'consultants' asked the vendors how they could help Keene drive change inside his organisation. All promised consulting services, along with free trials using virtual machines.

The discussion moved to applications and it was generally agreed that some applications will be suited to cloud, while others will not, depending on the workload. It was agreed that critical data should be kept local for the time being at least.

At the end, the audience of press and analysts were asked to vote on which vendor they would choose, a poll won by Arista with 34%, closely followed by Brocade with 32%, then Extreme Networks at 18% and HP 16%.

The next debate, Ethernet's role in the cloud, was opened by Matt Walker, Principal Analyst, Ovum, joined by panellists Deb Dutta, VP Asia-Pacific, Brocade; Shehzad Merchant; Nan Chen, President, MEF; and Passakorn Hongsyok, Director International Business from the Thai service provider UIH.

Walker defined the term cloud and sized the cloud services market at $233 billion by 2016. As a telecoms analyst, he pointed out that cloud is not a core focus for telcos but said that they can benefit from the connectivity gap, as the last mile is an issue.

He explained the benefits of Carrier Ethernet as flexibility, scalability, diversity and redundancy, describing it as a facilitator of the cloud. "Ethernet now the de facto access standard," he said.

Asked if there was scope for smaller telcos, Hongsyok said that Ethernet business was growing rapidly and that customers want rapid deployments.

Merchant highlighted the challenge of dealing with IT management tools and policies. "How do you take things like group identities into the cloud?", he asked.

Dutta talked about the importance of standards so that customers could develop an exit strategy from a cloud provider's facility. "You need a cloud ID that allows you to demarcate your domain in the cloud and migrate from one SP to another," he said.

Chen said that the MEF "was working on an ID standard so you can classify VMs and assign them priorities."

The final debate of the day concerned the trend from desktop to mobile devices and asked what are the implications from infrastructure, management and security perspectives?

The panel for this debate consisted of Jonathan Andresen, product and solutions director APAC, Blue Coat Systems; Shehzad Merchant, Extreme Networks; and Shara Evans, CEO, Market Clarity.

It was opened by Tim Dillon, IDC, who described the dominance of mobile devices in Asia-Pacific, using examples of airline crew and corporate execs using tablets. "Market growth will come from applications, a lot of which are downloaded from the cloud. There's no single OS in the enterprise any more," he said. The problems this raises include complexity and security.

Andresen said that network managers wanted to know how mobility was developing in their enterprise, and that they want to know what it will do to their network. "Video can swamp the network," he said.

Merchant said that the network needs to understand who the user is and what they are trying to do, and that security should be multi-level and omni-present.

For Evans, end-user devices are insecure because they get left in taxis. "The network needs to understand who the user is, as they may not be authentic," she said.

Andresen argued that putting data in the cloud enhanced security. "Cloud security is the first line of defence," he said. "Catch malware in the cloud and you don't let it into your network."

Brocade's chief marketing officer and VP John McHugh rounded out the final plenary session of the event with a keynote entitled NetEvents 2011: The Takeaways.

"This year, business leaders worked in an environment full of challenges for the future. They will be thinking about risk," he said. He argued that IT was or should be transformational especially given the growth of new end-user devices which offer new ways of workforce provisioning.

On storage, he said that "we are feasting on more information - its important because the CIO needs to lead their strategy around information.

"CIOs can't opt out," he said, as questions from the CFO and CIO will drive transformation while on-premise datacentres will be prime locations for years to come as datacentres virtualise. Crucial to the process is the network which is not yet robust enough. However, he said, "the trend is inexorable - it will change economies and business models."

On datacentre network fabrics, McHugh predicted that in next six months, over 50% of CIOs will be deploying a network fabric in their datacentre, and that it would be part of a converged infrastructure.

On outsourcing and the cloud, McHugh described his early days as a production engineer at HP when the decision had to be made to outsource production to Singapore. "Ultimately, HP started looking at quitting a capital-intensive practice because someone at the top had the vision and understood that trends, directions and options needed that leadership. It's now ridiculous to think we wouldn't have moved forward. The cloud is the same. The biggest risk is that the competition does it first."

He was then interviewed onstage by editorial director Manek Dubash, who asked about storage architectures, datacentre transformation, and network reliability, among other things.

The meeting then broke for lunch, resuming with scheduled meetings between press and vendors.

A list of links to the NetEvents APAC Press Summit Day 2 Transcripts, Presentations and Photos can be downloaded from this URL:

http://www.netevents.org/events/binaries/Thailand2011/NetEvents-APAC-Press-Summit-Nov-2011-Day2-URLs.pdf

(Transcripts will be available within 24 hours)

16 November 2011

NetEvents APAC Press Summit Day 1 - November 16th.

From bad boy hacker to founder and CTO of Silicon Valley “hot start-up” Palo Alto Networks – Nir Zuk launches NetEvents 2011 APAC Summit

“Creative innovation on the right side of the law” is theme of Day One keynote

November 16th , Phuket, Thailand: Today’s opening keynote at NetEvents 2011 APAC Summit introduced the founder and CTO of one of this year’s most talked-about Silicon Valley start-ups.

CTO of Palo Alto Networks Nir Zuk's keynote speech, entitled Creative innovation on the right side of the law, highlighted the complexity of the IT security problems facing enterprises today. He explained how hackers were becoming highly professional, financially motivated, and are able easily to penetrate the perimeter defences of the corporation.

"It takes just five steps," said Zuk, as he detailed the way that hackers target individual employees using social media, and persuade them to open a back door into the enterprise network by downloading an infected document that appears to contain information about one of their hobbies or interests.

Zuk said that it takes security companies two months to respond to such attacks because they are not widespread but highly targeted.

"If it only happens once, security vendors will not find it," Zuk said. "And even then it can take a week or more to fix. Every executable is a suspect, and there aren't enough security researchers in the world to fix all the vulnerabilities."

Zuk said that his company's firewall technology fixes the problem because it looks at all documents and executables in a virtual machine and watches for malware-like behaviour. "We do it in software in a datacentre and generate signatures for each piece of malware," Zuk said. "We can then block it within an hour."

Zuk created some of the first computer viruses before going straight and laying the foundations for stateful inspection, a technique now used by all firewalls, and intruder prevention systems, which offer inline protection for enterprise networks.

Following the opening plenary sessions, an audience including press and analysts representing more than 70 publications in 15 countries across the Asia Pacific region participated in a series of briefings with top execs from Arista Networks, Brocade, Extreme Networks, Fortinet, Blue Coat Systems, HP Networking, MEF, Niometrics, Sourcefire, UIH, IDC, Gartner, Analysys Mason, Market Clarity, Ovum, Forrester Research and many others.

A list of the NetEvents APAC Press Summit Day 1 Transcripts, Presentations and Photos can be downloaded from this URL: http://www.netevents.org/events/binaries/Thailand2011/NetEvents-APAC-Press-Summit-Nov-2011-Day1-URLs.pdf

3 November 2011

Technology movers & shakers are converging on Phuket, Thailand, for year’s NetEvents APAC Summit

The two hottest pre-IPO companies from Silicon Valley – plus top execs from HP, Brocade, Extreme, Bluecoat and more – make NetEvents APAC 2011 Summit THE place to network on 16/17th November

2011’s been a topsy-turvy year for the IT industry, with both the promises and the threats of The Cloud looming over us, with smart-phones toppling governments, Wiki-leaks undermining PR campaigns, a revival of interest in Software Defined Networks and the passing of Steve Jobs, patron saint of user friendly IT…

Time to take a deep breath, and spend a couple of day’s quality time mixing with the best brains in the business and finding out what to prepare for in 2012… for that is what the NetEvents APAC Summit in Phuket is all about.

There will be top executives from HP, Extreme and Brocade’s Silicon Valley offices there, plus MEF President Nan Chen and key players from many others including SourceFire, Fortinet, BlueCoat and Bluecat to name just a few.

Which are the two “hottest” pre-IPO networking companies in Silicon Valley right now? Most would name Palo Alto Networks and Arista Networks – and we have top execs from BOTH companies attending NetEvents and featuring:

· Palo Alto’s official main launch in to the APAC market, headed by serial entrepreneur Nir Zuk who invented the Firewall when at CheckPoint, then created the world’s first Intrusion Prevention System (IPS) and is now leading his latest start-up company into a radical new approach to security

· Arista Networks, it’s also their formal APAC press launch. Co-founded by industry legend Andy Bechtolsheim (founder and Chief Architect of Sun and the guy that wrote Google’s initial seed fund cheque of $100,000 – according to Wikipedia, this turned in to $1.7 billion) and former Cisco #2 Jayshree Ullal (voted among the “Top 50 most influential people in networking”). Jayshree is President & CEO of Arista and VP of Marketing Douglas Gourlay will be joining us in Phuket - he’s a terrific public speaker!

So what more’s in store for the lucky attendees? As well as two days rubbing shoulders with the industry’s movers and shakers in the relaxed yet focused environment of a world-class hotel, there’s an outstanding conference programme including the following highlights:

· Opening keynote from Nir Zuk followed by Q&A session on new thinking to keep ahead of modern malware

· Follow up debate on defending the enterprise from new-generation cyber attacks, chaired by Tim Dillon, AVP Asia Pacific End User & Mobility Research, IDC

· A ‘Quick Fire’ crystal ball shootout when we challenge the analysts to come up with their hottest predictions

· Ian Keene, Vice President, Gartner, challenging industry greats Arista, Brocade, Extreme Networks and HP to fight “Head 2 Head” for a major virtualization contract

· “Ethernet's role in the Cloud” debate chaired by Matt Walker, Principal Analyst, Ovum

· A debate on the implications of the trend from desktop to smart handheld devices, lead by Tim Dillon, IDC

Last but not least we have the acclaimed NetEvents speaker John McHugh, Brocade’s Chief Marketing Officer. Voted among the world’s “Top 50 most influential people in networking” when running HP Networking Worldwide and growing their business from around $20M to well over a $billion during his tenure, John faces the challenging task of rounding off the year 2011 – and a year of NetEvents Summits – by distilling some really sound practical advice for the coming year – not to forget some of his perceptive (as well as provocative!) predictions for 2012.

With the opportunity to quiz these top executives in front of their competitors on-stage, as well as sitting down in small groups of individually schedules briefings, plus shared hospitality events and quality time together in comfortable surroundings… what more can we say but:

“NetEvents APAC Summit – be there or get lost in the Cloud!”